About The Produce Mom®
The Produce Mom® blog & consumer brand was launched in January 2012 by Lori Taylor during her days as marketing manager at Indianapolis Fruit Company. Lori has nearly 10 years of experience in the fresh produce industry and boasts a diverse background: serving as a sales representative, buyer, and marketing manager. The Produce Mom is a passionate advocate for the fresh produce industry: inspiring families to eat more fruits and vegetables, introducing consumers to produce brands, and rallying the produce industry to converse with the consumer.
The Produce Mom educates consumers on how to select, store & serve fresh produce through various platforms, including an online recipe directory, blog posts, Produce Mom Picks® initiative in grocery stores, social media, partnerships with fruit and vegetable suppliers, and television appearances. The Produce Mom has been featured on ABC, CBS, FOX & NBC news affiliates. Lori Taylor is also an IndyStyle morning show personality in her hometown of Indianapolis.
The Produce Mom’s educational program, Find Your Favorite®, has been supported by the USDA Team Nutrition program & State Department of Education. Through Find Your Favorite, The Produce Mom is glamorizing fresh produce as well as providing educators and food service directors with resources to promote the consumption of fruits & vegetables at school.